Your game is the story.
Let's make sure
the world hears it.
You built something worth playing. I write the words that make sure people actually show up — social, newsletters, email, web copy. All of it, in your voice.
Wherever you are in the build.
Solo Devs
One person. One vision. No marketing department. I handle the words so you can stay in the engine where you belong. From devlogs to launch copy — covered.
Small Teams 3–15
Big enough to ship. Small enough that everyone wears three hats. Let's take writing off the pile entirely.
Mid-Sized Studios 15–50
You have momentum. The content has to match — consistent voice, consistent output, no bottlenecks on the writing end.
Triple-I Studios 50+
High production value demands copy that earns it. I work to brief, to brand, at scale, and on deadline.
The work I do for you.
Social Content
Devlogs, announcements, community posts, launch threads. Written in your voice, built around your release calendar. Shows up so you don't have to.
Newsletter
A consistent newsletter that builds a real audience between launches — not just a mailing list that emails people once a year to say the game's out.
Email Courses
Turn your dev knowledge into a structured sequence that grows your list and builds authority before the launch window opens. Readers arrive warm.
Web Copy
Steam pages, studio landing pages, press kits. Copy that converts the curious into wishlists, and wishlists into day-one sales.
How it works.
Discover
We start with a free call. I learn your game, your audience, your voice, and what's not working. No brief templates. No intake forms. Just a real conversation.
Distill
I extract what makes your game — and you — worth following. That becomes the foundation for every piece of content we make together.
Deliver
Words land in your inbox, on schedule. You review, I revise, we ship. The feedback loop is tight. The quality floor does not move.
I've played the games.
I know the culture.
I'm Alvin Toh — a writer who grew up inside games and ended up making words his career. I've spent years studying what makes indie game communities show up, stick around, and actually care about what's being built.
I work with developers who are brilliant at building and honest about not being marketers. That's not a weakness. That's where I come in.
No corporate jargon. No hollow hype. Just copy that sounds like a real person made something worth playing — because one did.
Dev & Drafts
// coming_july_2026 · community for indie game writers & devs